Pelles AI at SUBExcel 2026
General AI knows the world. Pelles knows your business.
Pelles AI is exhibiting at SUBExcel 2026, showing a Trade Operating System — AI that runs your projects the way your best people would, on your own drawings, specs, and contracts — catching the scope gaps everyone else finds after the job is sold. SUBExcel is the American Subcontractors Association's national convention, September 29 – October 1, 2026 at the Hyatt Regency Coconut Point Resort & Spa in Bonita Springs, Florida.
Three exhibit windows across the convention — two of them over breakfast
SUBExcel — ASA National
SEP 29 – OCT 1 · 2026
Find us
On the exhibit floor- Venue
- Hyatt Regency Coconut Point Resort & Spa
- City
- Bonita Springs, FL
- Theme
- Subs in the Sun
Where to find us
Three windows to catch us on the floor
SUBExcel runs a compact exhibitor trade show rather than an all-day hall, so these three windows are the whole of it. SUBExcel doesn’t assign booth numbers, so book a time ahead and we’ll tell you exactly where to meet.
Tue 29 Sep · 5:00–7:00 PM
Opening trade show
The longest of the three windows and the only evening one — the easiest slot to get a full walkthrough rather than a five-minute version.
Wed 30 Sep · 7:30–8:20 AM
Trade show over breakfast
Exhibits are open alongside breakfast. Come find us with a coffee.
Thu 1 Oct · 7:30–8:30 AM
Trade show over breakfast
The last window before the exhibit floor breaks down at 1:00 PM.
At a glance
SUBExcel 2026, in one block
- Event
- SUBExcel 2026American Subcontractors Association (ASA) · “Subs in the Sun”
- Dates
- September 29 – October 1, 2026Tuesday through Thursday
- Venue
- Hyatt Regency Coconut Point Resort & Spa5001 Coconut Rd, Bonita Springs, FL 34134
- Find us
- On the exhibit floorThis show doesn’t assign booth numbers
- Exhibit windows
- 3 across the conventionTwo over breakfast — see the schedule above
- Who it’s for
- SubcontractorsSpecialty trade contractors and suppliers
The booth
What fifteen minutes at the booth gets you
Enough to tell whether this works on your projects, which is the only question worth answering on a trade show floor. We'll run it on real work, not a canned deck.
- A live demo run against a real drawing and spec set — bring one of yours if you like.
- A side-by-side revision compare on a job you already know, so you can check our work.
- Straight answers on rollout, security, and what this costs.
What we'll show you
General AI knows the world. Pelles knows your business. It runs on your own drawings, specs, and project history, and what you build into it stays yours. Three applications cover the everyday work:
DoubleCheck
Find answers instantly. Ask anything about a project and get the answer straight from your own drawings, specs, and files — with the source shown.
Compare
Spot changes instantly. Two drawing sets side by side, every difference found, aligned, and summarized. The overlay work that eats an afternoon, done before the coffee is cold.
Reports
Smarter deliverables, built your way. Proposals, pre-bid RFIs, BOMs, and change orders, produced from your project data in the templates you already use.
Then you make it yours
Past that it’s yours to shape: agents that hold your standards, and apps built around workflows your team already runs. Start with what you already have, build what makes you better.
See how precon teams use Pelles →What it takes to run it
Your data stays yours, you decide what runs automatically and where a person signs off, and Pelles sits on top of the tools you already run — no migration, no IT project. SOC 2 Type II attested.
Read our security posture →Proof it works
Scope gaps are the expensive version of this problem: a requirement that lives in one place and not the place your estimator was looking. Kidwell, a 75-year-old electrical and low voltage contractor, standardized preconstruction on Pelles and cut 70–80% of the time its team spent reviewing plans and specifications.
Read the Kidwell case study →The numbers behind it
- Construction projects
3,000+
Construction projects
- Issues caught early
85,000+
Issues caught early
- Hours saved per project
100h+
Hours saved per project
Pelles AI is proud to support the subcontracting community, and congratulates ASA on its 60th anniversary. Six decades of work on payment practices, retainage, and fair contract terms is why subcontractors have a seat at the table at all.
Our research
What contractors actually told us about AI
We surveyed trade contractors about how they really use AI. The gap between the last two numbers is the conversation we want to have in Bonita Springs: daily use and real enthusiasm, paired with a trust level that says nobody is letting it near a bid unchecked. Closing that gap is the product — every answer shows the document it came from, and you decide where a person signs off.
- use AI multiple times a day
55%
use AI multiple times a day
- say AI is a competitive advantage
8.3/10
say AI is a competitive advantage
- trust AI with their work
4.2/10
trust AI with their work
Source: The State of AI in the Trades, Pelles AI's survey of trade contractors.
The event
What is SUBExcel 2026?
SUBExcel is ASA's annual national convention — the education and networking event built specifically for subcontractors, specialty trade contractors, and suppliers, rather than for general contractors or owners. The 2026 edition is themed “Subs in the Sun” and runs September 29 – October 1, 2026 at the Hyatt Regency Coconut Point Resort & Spa.
Education sessions
Business and leadership sessions built for subcontractors — the 2026 program includes “Transforming Leadership: The Mindset and Structure to Grow Revenue and Profit” and “Champions Uprising: Building Resilience in High-Pressure Construction Environments.”
Exhibitor trade show
Three exhibit windows across the convention, including two morning sessions over breakfast. That’s where you’ll find us.
Awards gala
The convention’s evening gala, where ASA recognizes members and chapters.
Golf outing
An optional golf outing the day before the convention program starts.
Who attends SUBExcel
SUBExcel is the ASA membership base in one room: subcontractors and specialty trade contractors across every trade, plus the suppliers and partners who serve them. It skews toward owners, CEOs, presidents, and the executives who decide how a firm runs.
- Subcontractors
- Specialty trade contractors
- Mechanical, electrical & plumbing
- Concrete, drywall & finishes
- Suppliers & industry partners
- Owners, CEOs & presidents
FAQ
Frequently asked questions
What is SUBExcel 2026?
SUBExcel is the American Subcontractors Association's annual national convention — education and networking built specifically for subcontractors, specialty trade contractors, and suppliers. The 2026 edition is themed "Subs in the Sun" and runs September 29 – October 1, 2026 at the Hyatt Regency Coconut Point Resort & Spa in Bonita Springs, Florida.
When and where is SUBExcel 2026?
September 29 – October 1, 2026 at the Hyatt Regency Coconut Point Resort & Spa, 5001 Coconut Rd, Bonita Springs, FL 34134. Registration is at subexcel.com.
Where can I find Pelles AI at SUBExcel 2026?
We're on the exhibit floor for all three trade show windows: Tuesday, September 29, 5:00 – 7:00 PM; Wednesday, September 30, 7:30 – 8:20 AM (breakfast); Thursday, October 1, 7:30 – 8:30 AM (breakfast). SUBExcel doesn't assign booth numbers, so the surest way to catch us is to book a time in advance — we'll tell you exactly where to meet, and prepare a walkthrough against your own drawings and specs.
When is the SUBExcel 2026 exhibitor trade show open?
ASA published three exhibit windows for 2026: Tuesday, September 29, 5:00 – 7:00 PM; Wednesday, September 30, 7:30 – 8:20 AM (breakfast); Thursday, October 1, 7:30 – 8:30 AM (breakfast). Two of the three are over breakfast, so the mornings are the easiest time to catch exhibitors — and the Tuesday evening window is the longest of the three.
Who attends SUBExcel?
SUBExcel draws ASA’s membership base: subcontractors and specialty trade contractors across the trades — mechanical, electrical, plumbing, concrete, drywall, finishes and more — along with suppliers and industry partners. It skews toward owners, CEOs, presidents, and the executives who set how a firm runs.
What does Pelles AI do for subcontractors?
Pelles is a Trade Operating System: AI that runs your projects the way your best people would — on your own drawings, specs, and contracts, not on general knowledge. Pelles Core covers the everyday work: DoubleCheck answers questions straight from your documents with the source shown, Compare matches revisions across drawing sets and summarizes every change, and Reports produces proposals, pre-bid RFIs, BOMs, and change orders in the templates you already use. From there you build: agents that hold your standards, and apps shaped around workflows your team already runs. It’s the scope-gap work every subcontractor does under deadline — done in minutes instead of days.
Can AI actually help with scope gaps and exclusions?
That’s the use case it fits best. A scope gap is usually a requirement that appears in one place — a spec section, a general note, a detail on a sheet nobody opened — and not in the place your estimator was looking. Reading every page for those conflicts is exactly the work that doesn’t scale with a deadline, and it’s what DoubleCheck and Compare were built for.
How is this different from using ChatGPT on a spec book?
General-purpose assistants have never seen one of your jobs — they don’t know your standards, your history, or your customers, and whatever your team teaches them in a chat doesn’t stick. Pelles runs on your own documents and project history, and what you build into it stays yours: your 500th job runs smarter than your first.
Also this season
Where else you can meet Pelles AI in 2026
We're exhibiting at three trade contractor conferences this autumn. Every stop has its own page with booth details, schedule, and the fastest way to get time with us.
- NECA 2026NECA's 125th-anniversary convention and trade show for electrical contractors. Booth 2027, plus our happy hour on the Tuesday.Oct 4–7, 2026Las Vegas, NV
- SMACNA Annual Convention 2026The sheet metal, HVAC, and TAB industry’s largest annual gathering. Booth 303, plus our session “STOP SAYING AI!”.Oct 25–28, 2026Orlando, FL
See it on your own drawings — in Bonita Springs.
The exhibit windows are short and two of them are over breakfast. Book a slot ahead and we'll have a demo ready that runs on your project, not our sample set.