Shaabini Alford is thrilled to announce the addition of Shaabini Alford to its Advisory Board. Bringing a wealth of experience and a proven track record from the mechanical and plumbing trade contractors, Shaabini will play a pivotal role in shaping the strategic direction of the company.

Shaabini has worked for two of the leading Southern California MEP contractors. As the former Executive Vice President of Southern California Operations, she led her teams to consistently meet project deadlines while maximizing profitability. 

A proud graduate of California State Polytechnic University, Shaabini earned a Bachelor of Science of Engineering Technology, specializing in Mechanical and Manufacturing Engineering. This academic background laid the foundation for established collaborations and partnerships with the California Plumbing and Mechanical Contractors Association (CPMCA) and serving on the Board of Directors for the Mechanical Contractors Association of America (MCAA).

“Shaabini’s vast industry knowledge and impressive network are invaluable assets to Pelles as we continue to innovate and build our AI platform tailored for the trades”, said Yael Meretyk Hanan, CEO & Co-Founder of “Her unique perspective and seasoned insight will undoubtedly empower our team and enhance our growth and strategic initiatives”.

When asked about what excites her about joining Pelles, Shaabini replies: “Having spent all of my career on the operations side of things it's exciting to now work on the technology aspect to infuse my ideas and assist Pelles in building a robust AI platform for the MEP community. This opportunity allows us to work with a diverse team as we imagine the future of construction technology and contribute to shaping it. It's truly exciting and I am honored to be a part of the Pelles team”.

As Pelles continues to grow and expand the offerings for MEP contractors, Shaabini Alford’s guidance will be crucial in navigating the challenges and seizing the opportunities that lie ahead.